To Market We Go: 10 Great Niche Marketing Ideas For Your Site
You’ve started your niche website. And, now you want to make sure everyone knows about it. Building up your niche website’s brand and reputation are a sure-fire way to increase site traffic and revenue. No matter how old or new your niche website is, utilizing marketing ideas is a great way to help really promote your site. But, what are some of the best ways to do that? We’ll take a look at 10 great niche marketing ideas for your site. These are ideas that you can get started using today and that are guaranteed to promote your niche site.
1. Creating a Blog
Your niche site has a lot of great content. And, one way to not only promote specific information, goods, or services, is to highlight them in a blog post. Adding a blog component to any site helps you not only link internally to your content, but it’s a way for you to reuse and promote information. Creating what is called, “evergreen” content is one of the best ways to promote your site. Evergreen simply means that your content retains its appeal and is somewhat timeless.
If you decide to create a blog, you’ll want to make sure that you incorporate it into other marketing ideas, like using social media. Having blog posts means you can share them on Twitter or Facebook. You can also use them in any email newsletters or mailing lists that you create. Creating content that’s interesting and useful helps direct traffic back to your site. More site traffic includes better engagement and increased revenue. So, it’s fair to say that creating blog content is a really practical and beneficial marketing strategy.
2. Add Guests Posts
Utilizing guest posts can be a great way to cross-promote your site. Looking for influencers or industry professionals who are well-respected or known in a specific niche area is a great way to generate interest. Not only does the guest blogger have the opportunity to promote their services or expertise, but it also gives you a new audience to reach. Often guest bloggers will share links to their guest post on their own site or on social media. By allowing guest blog posts, your niche site and unique content will reach a potentially larger audience and also helps build relationships in the niche community.
3. Be a Guest Blogger
On the flip side, if you have a niche site, consider writing guest posts on other niche sites or blogs. Do some research and reach out to influencers in your niche content area. By writing a guest post, you get the opportunity to promote your niche site and help promote another site, as well. One important word of caution when writing guest blog posts. Do be careful how link heavy you are when you write your post. Backlinking too much to your niche site can often be considered bad blogging form.
4. Use Cross-Promotion
In addition to including guest blog posts from other niche site owners or influencers, another marketing idea is to use other types of cross-promotion. One common form of cross-promotion is giveaways or contests. Reach out to others who might want to work together to give away a prize or series of prizes. This is a great way to reach multiple audiences and partner with others in your niche area.
Another idea for cross-promotion is creating joint mailing lists. Why not work with another niche site or influencer to have a “special edition” newsletter or feature? It can be as simple as a Q&A or interview or even promoting services or content from multiple sites. And, of course, this is yet another way to build your audience and increase traffic by gaining access to a larger audience base through your cross-promotion partners. The good news is that this is a win-win for everyone involved and makes for a very easy and simple marketing tool.
5. Talk to Influencers in Your Niche
We know that partnering, by incorporating guest blog posts, giveaways, and other cross-promotion, is a great marketing strategy. But, how do you even start to do this? First, make sure you reach out to influencers in your niche. Look for anyone who might be a good partner or someone whose audience might be interested in your content or services.
There are lots of ways that you can reach out to influencers. A quick Google search might reveal experts or well-known influencers in a specific niche. From there, connecting with them via email or social media are definitely your best bet. If you’re interested in building a relationship, you might consider interacting with an influencer via social media to get a feel of their responsiveness and personality. Of course, no matter how you reach out, getting to know others in your niche area is a great way to market your site.
6. Use Social Media
When it comes to marketing ideas for your niche site, one of the best most effective strategies is using social media. Social media has it all. So what can it do for you?
- Easily promote and highlight your services and content.
- Build and improve your brand’s reputation.
- Gain more visibility to millions of people using social media who might be interested in your niche site.
- Take advantage of hashtags and other search features.
- You can easily and quickly interact with your followers and site audience.
To put it simply, social media offers a lot to niche websites.
But, what are some of the things you should know about when using social media? Are there good rules of thumb or best practices to go by? We’ll take a look at some social media tips that you can use to help you take advantage of all that social media has to offer when it comes to marketing your site.
Don’t Put Your Eggs in One Social Media Basket
When using social media as a way to market your niche site, the phrase “less is more” may not necessarily apply. Focusing on just one social media outlet isn’t a great idea. Not only does it limit your reach to different and new audiences, but it also limits the kinds of tools or features you can use. Different social media tools have different features, tools, and benefits. So, you’ll want to make sure that you use at least a few social media accounts.
But, which ones do you use? Of course, this will depend on your niche site and what you want to market. If you are a food or cooking related niche site, utilizing Pinterest for recipes or Instagram where you can post recipe photos might work well for you. If your focus is technology, you might want to use Twitter where you can post frequently or Facebook where you can post in-depth content. There are a lot of choices and options, so thinking about how you might use a specific social media tool is important before you commit to using one.
Once you’ve decided what social media tools you’d like to use, ask yourself how much time you have to manage them. If the answer is not a lot, then you’ll want to scale back and only use a few. If you have a lot of time, you might want to choose a lot of them. Your best bet? Hit that sweet spot and choose 2-3 specific social media tools where you think your audience spends the most time for the maximum results.
Share Content from Your Site to Drive Traffic
Whether you’re sharing a blog post, an article, or a service, sharing content from your site frequently on social media is a good way to drive niche site traffic. Be sure to lead with a teaser that gets their attention or has a hook to encourage your audience to visit your site. It’s all about sharing your content in new and interesting ways that is appealing and interesting. But, don’t get too wordy or try to get too inventive. Sometimes a simple sentence or two with an interesting title or summary is the best way to get someone to click on your link.
Do remember to use hashtags to help increase visibility. But, beware, don’t get too hashtag heavy. That can actually deter your audience from linking through to your site and may cause you to lose followers. And, don’t forget the power of images. Sites like Twitter and Instagram work well with visuals. So, when in doubt, add a graphic to your posts.
Engage with Your Followers
One of the best ways to get traffic to your niche site and keep traffic coming is to engage in your followers on social media. When a follower tags you, respond. If they ask you a question, be sure to answer it. Additionally, If they have a complaint, address that too. No matter if they are reaching out to you publicly on social media or through a direct or private message, responding and engaging with your followers is key in getting traffic to your site. It’s also a really effective way to build your brand and reputation as an expert in a specific niche market.
7. Participate in Facebook Groups or Online Forums
In addition to using social media in a more traditional way, don’t underestimate the power of Facebook groups and online forums. Look for groups or forums related to your niche site and join them. You can find many of these easily by doing a search in Facebook or in the online forum of your choice. Sites like reddit have plenty subreddits dedicated to all sorts of topics — perfect for niche site content.
Joining these groups as a member can not only give you an idea of what people are interested in, but also give you an opportunity to answer questions or comment as an expert in the area. In addition, don’t forget to make sure that you include your niche site in your forum signature, when you can. This means that even if you’re just writing a simple comment, your site is always visible to others no matter what.
8. Participate in Question and Answer Platforms
If you’ve ever looked up something online, chances are you’ve seen a Q&A site like Quora and Yahoo! Answers. These are sites that anyone, anywhere can type in a question and collectively others can add answers. By spending some time on these types of sites, you can help answer important questions and promote your site by linking to it. It’s simple, easy, and an effective to not only market your site but help someone out too. For the best, most targeted efforts, we recommend you either search for your niche related topics or subject on these sites or look up a specific category related to your site’s niche.
9. Collect Emails and Send out Mailing List Content
There’s no better way to increase your return rate of visitors to your site than communicating to your reader base via email. Collecting emails and sending mailing content is a perfect way to market your site, services, and content and add a personal touch. Your visitors are more likely to be engaged and stay engaged if you send them updated and frequent content. That doesn’t mean you should bombard them with emails. But, sending out weekly, bi-weekly, or monthly emails can be a great tool for your site.
It’s a good idea to add a newsletter or mailing list pop-up on your site that appears shortly after a visitor comes to your site. This gives them the opportunity to sign-up immediately and ensures that a mailing list option is easily visible. Hiding your mailing list or newsletter sign-up buried in your site is a much less effective way to build your site. You can also use social media to encourage sign-ups too. But, we have found that a prominent newsletter or mailing list sign-up is the best way to get visitors to actually sign-up.
When visitors sign-up, be sure that they get an email soon after that welcomes them, includes any free or exclusive content you want to share, and lets them know what to expect from your mailing list. You’ll also want to make sure that they know that they can unsubscribe at any time too.
10. Use Surveys
Once you’ve generated a mailing list, one way that you can engage your subscribers is to ask them questions through a survey. Maybe you want to know a bit more about them personally. Or, maybe you want to know their preferences. You might also want to ask them about a specific product or service too. No matter what you want to ask your audience, using a survey can be really helpful. It’s also a great marketing tool to keep your audience invested in your content.
Surveys can be created in a lot of different ways. You can ask surveys on social media through polling tools. This can be great if you have a quick question that you want to ask. Simple set it up and watch the results come through. These will also be publicly visible through the social media tool you are using. If this isn’t something you’re interested in, you can try a few other options.
You can add a survey or survey link on your site or on your site’s blog. Unless you have a strong marketing outreach strategy for the survey, this is probably not your best bet. Ideally, sending a survey through your mailing list will give you the best results. That’s because your mailing list is usually composed of interested and engaged visitors of your site. If you’ve built up your mailing list numbers, it’s also where you can reach the most people at one time for maximum results.
When using a mailing list tool like MailChimp, you can actually use built in survey tools for simple surveys and polls. These can be helpful, since you won’t have to do a lot of work. And, as an added bonus, the survey results will be in the same platform as your normal mailing list analytics — making it a one stop shop for information. If you want a more complex survey, try using sites like SurveyMonkey or Zoho to add in more options and survey features. Of course, no matter what survey you use, you’re bound to get some really useful information from your audience.
Marketing 101: 10 Great Niche Marketing Ideas For Your Site
When it comes to marketing your niche site, there are so many options and strategies. Like niche sites, marketing ideas can have their own unique and specialized benefits. Whether you’re using social media as a way to promote your content or services or if you want to build up your mailing list, the options to increase traffic, build an audience and generate revenue are plentiful. However, you want to market your site is up to you. But, as we’ve learned in this article, using multiple marketing ideas for your niche site can help you reach your marketing and niche site goals in no time.
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